Businesses around the country are embracing cause related marketing. Research shows that businesses which effectively use cause marketing are showing an increase in the public’s positive perception but also an increase in employee loyalty! For this reason, company leaders are encouraging workers to volunteer, sponsoring fundraisers, and associating themselves with good causes around the world.
Big Brothers Big Sisters wants to be more than just a cause, we want to be your partner as we all work to positively impact the community.
We’ll develop a partnership tailored to your needs. Let’s schedule time to talk about which methods best fit your culture and how we can support you!
PROMOTE
We have all kinds of creative ways you can begin to promote Big Brothers Big Sisters among your employees! Consider pay check inserts, flyers in the breakroom and cafeteria, or mention us in your company newsletter. You could even change your "on hold" music to talk instead about your support of Big Brothers Big Sisters!
RECRUIT
Encourage your employees to become Bigs in our program. Hold a recruitment event with a goal for the number of Bigs everyone would like to see represented from your company. Our staff is always available to provide information or even make a presentation to explain the program and answer any questions.
SUPPORT
Show your staff you care by introducing a new policy allowing employees to become Bigs in our school based program. Announce a company "Big of the Year". Provide transportation for school based Bigs or encourage car pooling. Allow Bigs to talk about their experience in staff meetings or write about it in the company newsletter.
DONATE
Your company is always welcome to sponsor our events, but also consider getting everyone involved! Bring a couple teams to Bowl For Kids Sake or the Golf Scramble. Spread the holiday cheer among staff by participating in Adopt A Family and have a gift wrapping party together! Allow your employees to give a donation to Big Brothers Big Sisters in exchange for a Jeans Day.
Businesses around the country are embracing cause related marketing. Research shows that businesses which effectively use cause marketing are showing an increase in the public’s positive perception but also an increase in employee loyalty! For this reason, company leaders are encouraging workers to volunteer, sponsoring fundraisers, and associating themselves with good causes around the world. 